Privacy Policy

Last updated: January 1, 2026

At Honey Bear Financials, LLC (“Honey Bear Financials,” “we,” “us,” or “our”), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect when you visit honeybearfinancials.com, contact us about bookkeeping services, schedule a consultation, become a client, or otherwise interact with us. It also explains how we use that information, who we share it with, how long we keep it, and the rights you have over it.

We operate as a small business bookkeeping firm headquartered in New Albany, Indiana, and we serve clients remotely across the United States. Because we handle sensitive financial records on behalf of our clients, we take data protection seriously and limit data collection to what is necessary to deliver our services, communicate with you, and comply with our legal obligations as a financial services provider.

If you have any questions or concerns about this policy or our practices with regard to your personal information, please contact us at support@honeybearfinancials.com or by mail at the address listed at the bottom of this page.

Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in our services, schedule a consultation, complete a contact form, subscribe to our newsletter, become a client, or otherwise communicate with us. The personal information we collect depends on the context of your interactions with us and the website, but may include:

• Contact details: name, business name, email address, mailing address, and phone number.
• Business information: industry, approximate annual revenue, number of employees, and the bookkeeping platform you currently use (such as QuickBooks Online or Xero).
• Service inquiry details: the services you are interested in, the state of your books, and any context you share in your message or during a consultation call.
• Financial records (clients only): bank statements, credit card statements, invoices, receipts, payroll records, and access credentials to accounting software, provided strictly for the purpose of performing bookkeeping services on your behalf.
• Website usage data: IP address, browser type, device, pages visited, referring URL, and other analytics data collected through tools such as Google Analytics, PostHog, and related cookies.

We do not knowingly collect personal information from children under 13. Our services are offered to business owners and are not directed toward minors.

How We Use Your Information

We use the personal information we collect for the following business purposes:

• To respond to inquiries, schedule consultations, and provide requested information about our services.
• To perform bookkeeping, reconciliation, reporting, payroll, and related services for our clients.
• To communicate with you about your account, send appointment reminders, share monthly reports, and provide customer support.
• To send marketing communications about our services, articles, and resources — only when you have opted in, and you can unsubscribe at any time.
• To improve our website, services, and content using aggregate analytics.
• To comply with applicable laws, respond to lawful requests from government authorities, and protect our legal rights.

We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

Sharing of Your Information

We do not sell your personal information. We share data only in the limited circumstances described below:

• Service providers: We share information with trusted third-party vendors who help us run our business, such as QuickBooks Online, Resend (transactional email), Beehiiv (newsletter hosting), Google Workspace, Google Analytics, PostHog (product analytics), and our scheduling platform. These vendors are bound by their own privacy and security obligations and are only authorized to use your data to perform services for us.
• Your CPA or tax professional: If you are a client and have authorized us to communicate with your CPA, we share relevant financial information to support tax preparation and planning.
• Consent: We may process or share your data when you have given us specific consent to use your personal information for a stated purpose.
• Legal obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, court order, or governmental request, or to protect the rights, property, or safety of Honey Bear Financials, our clients, or others.
• Business transfers: If Honey Bear Financials is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.

SMS/Text Messaging Privacy

Honey Bear Financials collects mobile phone numbers for the purpose of sending SMS/text message communications to clients. These messages may include appointment reminders, account updates, service follow-ups, and responses to inquiries.

How We Collect Your Mobile Number

• Service Opt-In: When engaging Honey Bear Financials for bookkeeping services, clients provide their phone number and consent to receive SMS messages including appointment reminders, account updates, service follow-ups, and responses to inquiries.
• Website Opt-In: Clients may opt in by submitting their phone number through the contact or consultation scheduling form on honeybearfinancials.com, which includes SMS consent disclosure.

Opt-In Disclosures

All opt-in methods include the following disclosures: Messages are sent by Honey Bear Financials, LLC. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time. Reply HELP for assistance. SMS consent is not required as a condition of purchase.

No Sharing of Mobile Information

No mobile information, including mobile phone numbers and SMS opt-in data, is sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

Opt-Out & Help

You may opt out of SMS messages at any time by replying STOP to any message. For assistance, reply HELP or contact us at support@honeybearfinancials.com.

For full SMS terms and conditions, please see our Terms & Conditions page.

Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) to access or store information about how you use our website. These technologies help us understand which pages are most useful, measure marketing campaign performance, and improve the user experience.

The third-party analytics tools we use include Google Analytics, PostHog, and Vercel Speed Insights. We may also use advertising identifiers from Google Ads and Meta when running paid campaigns. You can refuse cookies through your browser settings, opt out of Google Analytics using the Google Analytics opt-out browser add-on, and limit personalized advertising through your device's privacy settings. Disabling cookies may affect how some parts of the site function.

Data Retention

We retain personal information for as long as it is needed to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. For prospective clients who do not engage our services, we typically delete inquiry records within 24 months. For active clients, we retain financial records for the duration of the engagement and for a minimum of seven (7) years after the engagement ends, in line with standard recordkeeping requirements for financial and tax-related documentation.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. These measures include encrypted transmission (HTTPS), access controls, role-based permissions, multi-factor authentication on critical accounts, and secure cloud storage with reputable providers. We also limit access to client financial data to authorized personnel only.

Despite these safeguards, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we will notify affected individuals and any applicable regulators in the event of a data breach as required by law.

Your Privacy Rights

Depending on where you live, you may have certain rights under applicable data protection laws, including the California Consumer Privacy Act (CCPA), the EU General Data Protection Regulation (GDPR), and similar state-level privacy laws. These rights may include:

• The right to request access to and obtain a copy of the personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal information, subject to certain legal and recordkeeping exceptions.
• The right to opt out of marketing communications at any time.
• The right to opt out of the sale or sharing of personal information (we do not sell personal information).
• The right to lodge a complaint with a supervisory authority if you believe your privacy rights have been violated.

To exercise any of these rights, please email support@honeybearfinancials.com with your request. We may need to verify your identity before responding, and we will respond within the timeframes required by applicable law.

Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us, including scheduling tools, payment processors, and informational resources. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, the services we offer, or applicable law. The updated version will be indicated by an updated “Last updated” date at the top of this page and will be effective as soon as it is accessible. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions or comments about this policy, you may email us at support@honeybearfinancials.com or by post to:

145 E. Elm St. Unit 323
New Albany IN 47150